What You Need To Know About Instagram Tv (IGTV)

On June 20,2018, the Instagram team officially released a press report to validate the launch of IGTV for individual or brand experiential marketing.

 

It’s a clear indication that Video content is day by day becoming a viable tool to social media domination.

Here are a few tips you need to know about IGTV

 

Why IGTV?

 

  • You can get creative with video content for your audience engagement

 

  • You are able to share a longer video

 

  •  It makes watching video on mobile easier with its full-screen vertical video feature

 

How To Set Up IGTV

 

You can do this via desktop and mobile. But, we will focus on mobile.

 

There are 2 options to the set-up of the channel on mobile

 

  • On the right corner of your Instagram apps, click on the TV- like icon

 

  • Follow the setup instruction and you are good to go.

 

To Upload Video

 

  • Tap the + icon and select your video from the gallery.

 

 if your IGTV is for business purpose, you’re advised to download the IGTV apps for iPhone or Android for effectiveness

 

  • Add your Instagram account on the IGTV apps

 

  • select the Create Channel option from the pop-up menu.

 

  • Tap on your profile picture to set up your channel.

 

Once connected, your Instagram account info will populate into your channel and you’ll be prompted to upload a video from your gallery or you tap the + sign.

 

To ensure dominance and visibility for your business

 

 

  •  Include a link to your store or website

 

  • Check the insight for your video by clicking on the 3- dot on your video.

 

  • If you are not ready to post, you can save to draft

 

  • Always respond promptly to client’s enquiry or comments

 

  • Videos must be in vertical or portrait mode. The ideal size ratio is 9:16, but a ratio as close to square as 4:5 is also supported. In anything other than a 9:16 ratio, the video won’t fill the screen.
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